Gripps Coffee Blog

Check out this recent article from Go Solo on our founder, Alex Garrett and why he started Gripps Coffee!    

Gripps Coffee is made for Builders, but what does that mean? We don’t mean it in an occupational way such that Builders are those that work in construction – although these people can still be Builders. We define a Builder as one who approaches life with a bias for creation - someone who takes vision and gives it form in an effort to make the world a better place.   Builders look for ways to add value and create joy. Using the skill set they’ve nurtured and the traits they’ve inherited, Builders apply their talents to create things. They build businesses,...

Specialty coffee has been around for decades, but it still hasn’t captured the admiration of the mass market. The data for how many people drinking specialty coffee is unreliable. All of the surveys define “specialty” differently and most of the survey participants don’t understand the definitions they’re hearing. In a survey titled, the “2014 Harris Poll EquiTrend rankings” which measures brand equity, connection and buzz, four brands dominated; Dunkin Donuts, Green Mountain Coffee, Foglers, and Seattle’s Best. I commend these brands for providing America’s caffeine fix for all these years but they’re far from what I would consider a quality...

It can be difficult to find reliable data on specialty coffee’s market share because of specialty coffee’s loose definition: “Coffee scoring over 80 points by a Q-grader.” Instead of using that definition, the NCDT (National Coffee Data Trends Reports) asks its’ survey takers to list whether they drink “gourmet” coffee, which is defined by the NCA as “coffee drunk hot or iced that is brewed from premium whole bean or ground varieties. This includes espresso-based beverages, iced/frozen blended coffee, cold brew, and iced coffee infused with nitrogen.” In other words, survey takers will likely consider 3 month-old Illy coffee specialty,...