Gripps Coffee Blog

Alex Garrett

What does it mean to be a Builder?

Gripps Coffee is made for Builders, but what does that mean? We don’t mean it in an occupational way such that Builders are those that work in construction – although these people can still be Builders. We define a Builder as one who approaches life with a bias for creation - someone who takes vision and gives it form in an effort to make the world a better place.   Builders look for ways to add value and create joy. Using the skill set they’ve nurtured and the traits they’ve inherited, Builders apply their talents to create things. They build businesses,...

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Alex Garrett

3 reasons why the specialty coffee industry is shooting itself in the foot

Specialty coffee has been around for decades, but it still hasn’t captured the admiration of the mass market. The data for how many people drinking specialty coffee is unreliable. All of the surveys define “specialty” differently and most of the survey participants don’t understand the definitions they’re hearing. In a survey titled, the “2014 Harris Poll EquiTrend rankings” which measures brand equity, connection and buzz, four brands dominated; Dunkin Donuts, Green Mountain Coffee, Foglers, and Seattle’s Best. I commend these brands for providing America’s caffeine fix for all these years but they’re far from what I would consider a quality...

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Alex Garrett

Why don't more people drink specialty coffee?

It can be difficult to find reliable data on specialty coffee’s market share because of specialty coffee’s loose definition: “Coffee scoring over 80 points by a Q-grader.” Instead of using that definition, the NCDT (National Coffee Data Trends Reports) asks its’ survey takers to list whether they drink “gourmet” coffee, which is defined by the NCA as “coffee drunk hot or iced that is brewed from premium whole bean or ground varieties. This includes espresso-based beverages, iced/frozen blended coffee, cold brew, and iced coffee infused with nitrogen.” In other words, survey takers will likely consider 3 month-old Illy coffee specialty,...

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Alex Garrett

Our understanding of coffee is broken

Coffee is ubiquitous. Without it, most of us would miss it, greatly. The vast majority of us in the US drink it every day. On average we (as Americans) drank two cups of coffee per day between 2011 and 20191, that’s so much coffee. It’s the most popular beverage in the world, second only to water. I could sit here and regurgitate more coffee facts but I think you already know how important the beverage is, you drink it every day. My relationship with coffee up to this point in my life was a black one, French Roast to be...

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